A primary character (or protagonist) is the main character of a literary narrative, around whom the events of the narrative's plot revolve and with whom the audience is intended to share the most empathy. In an e-wrestling e-federation, the primary character is the e-wrestler of whom a handler controls. In Full Metal Wrestling (FMW) and various other e-federations, a handler may only control one e-wrestler, or primary character, of whom his or her promos may revolve around. Other e-federations may allow additional primary characters. Examples of a primary character include Romeo, Drew Michaels, or Ethan Black.

The story of the primary character may be told from the perspective of a different character (who may also, but not necessarily, be the narrator). An example would be a narrator who relates the fate of a primary character, perhaps as prominent figures recalled in a biographical perspective. A sense of empathy about his or her objectives and emotions is what the audience should feel toward the protagonist.

Additionally, promos revolving around each handler's primary e-wrestler may contain additional characters to further develop the primary character's narrative. Three different characters are possible:

  • Supporting primary characters - e-wrestler(s) controlled by other handlers, but due to alliance or relationship, may be featured in a promo to further develop the narrative's primary character. If the primary character would be Chris Austin, an example of a supporting primary character would be his Wayward Sons teammate, Alex O'Rion. A supporting primary character may also include the principal opponent of the primary character.
  • Secondary character (or deuteragonist) - one who does not compete, but will serve as a manager, valet, sidekick, or personality in an on-air capacity to the primary character(s). Celeste Rosseau would be an example of a secondary character, since she supports Jaro in an on-air role.
  • Third-tier character (or tritagonist) - serves as a character for an e-wrestler(s)' promo to develop the primary character's story, but is not relevant enough to be featured in an on-air capacity. An example would be the Karma, who supports RAMPAGE!'s narrative, but is not relevant to be featured in an on-air capacity.